What we are going to do
Find the B2B bullseye and track the targets
Big or small, the data you have is an asset so start with your asset
We analyse what data you have, both structured and unstructured, enrich it to create a robust dataset revolving around your existing successful clients to give you an ideal client profile (ICP) that goes way beyond the easy stuff. We map your proprietary data and data points specific to you that are not publicly available and then map them to common data themes in large data sets
Once we have tested this ICP with you, we pull all those target clients in to be your bullseye. We look at your current CRM and database to see how best to ingest this data that enables your sales and marketing efforts in the most effective way. More importantly, gives you the foundation for this to become your bespoke Ai data learning model
This moment in time will change and your success and market dynamics are exactly that, dynamic. As you grow and see your client profile develop, we build a ML model that refines your ICP based on actual successes and failures
This process and model then gives you a unique asset that isn’t ingested by the big data models that your competitors can access. It protects your asset, your knowhow and your USPs to continue to hit the growth marks you want
Unearth hidden revenue opportunities
Businesses become obsessed with funding opportunities that turns into a cash burn story or an administrative nightmare or a dilution issue. So start with revenue. The large AI models that can be accessed have solved the issue of where to start as long as you know what questions to ask, and the better, more informed the question is, the better the answer will be.
Turning your data into your own data model does more than help your sales and marketing efforts, it will help you find and navigate other revenue opportunities publicly available by asking the right question, every time.
We take your data points and turn them into focused questions that unearth revenue opportunities that you have the best chance of success. Whether that be a government contract, an outsourcing bid, a partnership opportunity or whatever else gets pushed out into the internet as a need, we crawl it and deliver back only the things worth your time