Who we will support
New Investment
The excitement of the raise is the energy boost that businesses need and, history to one side, starts a new journey. Depending on the investment, that may well be a defined period so we can be on the ground, from day one to work with CROs & CCOs to help make their data turbocharge their sales engine. Business Services is a popular area of investment and tends to be a competitive space so having a clear Go-To-Market that is focused, evidenced and unique is often the difference between an OK multiple to a great multiple.
Scaling businesses
The hunger for success when you start seeing your hard work pay off that makes you double down to scale. Those businesses who are now key clients are who you want more of instead of running to diversification, be famous for your successes. We define that success, identify the other businesses who can do that and keep the funnel efficient with minimal waste in the process.
Change businesses
What has been working now isn’t. Frustrated with a lack of growth, furious with the sales team and now doubting what growth looks like going beyond the KPIs, multiple dashboards and the number is critical. That’s what we do, we are not here to say why it didn’t work, we are here to cut through the noise and establish the most likely path to success.
Investors
The typical IM comes in and the sophisticated eye can see through the bold claims of TAM and ICP that is untapped and exponential growth opportunities. SO WHAT?!
Then, curiosity sets in and you’re finding a reason to believe the story. B2B isn’t B2C and all too often the two are confused when it comes to sales and marketing; we help add clarity to the situation. Unlike when we work with portfolio companies for a number of years, in that moment on a new opportunity we add sharp focus and clarity to the how of the growth story. Do they have the assets to now kick on with, what data can be leveraged?, is it ready to go? We are not CDD providers as we care little for what the public data says - we want to know why the management team have the conviction in their GTM and if they have the tools in place to deliver.
